What is SEO?
SEO stands for Search Engine Optimization, and simply put, it is the process of driving search engine traffic to a specific web page from “organic listings” (A.K.A. non-paid listings). It is the free way (unless you pay an SEO expert) to get to the top of a Google listing. Say you want to drive local online traffic to your website to sale the product or service your offering. You would want to develop a strategy, on-page and off-page, that would help your search engine ranking. There are many methods to market your website on the internet, SEO is only one player of a strong SEM (Search Engine Marketing) strategy.
Search Engine Marketing is the process of creating a strong online web presence. Although SEO alone is going to attract new customer’s to your business, your digital marketing strategy can go further. Promote your website through content marketing, social media, or even Ad campaigns on the top search engines. There are many ways to create a powerful digital marketing strategy, and you generally want to have experts on your side to promote that strategy.